The priority of Unica’s strategy is a business model based on a network of companies with decentralised entrepreneurship. There are over 30 companies that comprise the Unica Group, each operating independently and making their own commercial and operational decisions to best serve their customers. As a result, all companies have the commercial strength to achieve their growth objectives.
In parallel, Unica aims to create joint propositions within the network. More and more integrated services are provided from the companies within a cluster, but also across the clusters which form the network of companies. The collaboration between the business clusters and the composition of integrated joint propositions will remain a focal point in Unica’s strategy in the coming years.